Do you know who your firm’s “ideal clients” are? Identifying them and understanding what is unique about each one will help grow your business.
In 2011 I was fortunate enough to receive an inquiry via our website from a potential client. She wrote:
Go Charleston Deals, LLC has recently been formed as part of the national platform Go Daily Deals.
I have just relocated to Charleston to spearhead this endeavour and our first order of business is to develop our own marketing plan that appeals to my new hometown of Charleston.
Could we discuss what your firm offers?
From our first meeting, I loved the concept Holly was developing, a locally owned, locally directed daily deal business. Holly, an attorney, is a seasoned business woman. She knows how to figure profit margins and cost of goods. It was clear that she didn’t intend to create your “average” deals company, but one where she was able to get to know local business owners and become a member of their marketing team by helping them craft deals that really boost business. Now after a year in operation, Holly has developed a huge following and offers some of the most creative daily deals in Charleston.
Why is Holly Roberson an ideal client?
When we helped Holly develop her launch PR, design her website and put together a marketing plan, we helped her craft a Charleston-focused positioning. We recommended that she use her blog and social media presence as a way to share the knowledge she was gaining about unique Charleston businesses and individuals. Holly embraced all of the lessons from us and from Ashley Caldwell at The Modern Connection.
Over the last year Holly has been meeting locals. She spotlights them on her blog and on her Facebook page. She recently told us, “I’ve taken your advice and have noticed how much positive response we’ve gained from our blogging about locals. Our website visits are up and we’re seeing lots of good things happening as a result of our blogging.”
See the results of consistent, regular blogging and how it has lifted Holly Roberson’s site visits. To view results, click the thumbnail image below.
So back to the question: what makes Holly Roberson our ideal client? She listens. She asks questions. And she follows through.
We enjoy working with clients who understand and follow through on our recommendations. So, Holly, we tip our hat to you!
If you aren’t on Go Charleston Deals e-mail list, do go sign up for daily Charleston deals.
Photo credit: an image posted by flickr creative commons user by bibliobird was the basis of this photo illustration Results in 21 Days.