The future is being shaped now. Students who are future CEOs are preparing to lead and forming attitudes that will alter the way corporations large and small do business. When it comes to marketing, two characteristics stand out: Passion and their wide adoption of social media.
Passion is #1 attribute for a CEO
Do you ever feel the hair on the back of your neck stand at attention because of an idea? You may be just fit the future CEO profile defined in a new study that comes to us via CEO.com and Domo and published in Bulldog Reporter.
Business leaders of tomorrow believe that passion is the most important trait for a CEO, while education is considerably less important, according to a new study sponsored by Domo and CEO.com… The CEO of Tomorrow survey…also found that a majority of respondents believe that starting one’s own company is an essential experience in the life of any future CEO.
…Social media usage is another factor that distinguishes tomorrow’s leaders. Fully 53% of respondents use social media to stay up-to-date on the latest news and business trends. Moreover, they regularly use social media tools in their daily lives including Facebook (73%), LinkedIn (57%), Twitter (55%) and Personal Blogs (50%). These activities are in stark contrast to current Fortune 500 CEOs who, by and large, shun social media. Read more of the findings.
These future CEOs already use social media as their primary communications channel. Once again, we see that social media has changed the way people consume news and stay abreast of real-time happenings. Ignore this and you may imperial your firm.
Change now to build equity with future leaders
If you sell products directed to a younger demographic; those likely to be leaders in the coming years, place your messages in the channels where they are most likely to be consumed.
View Meet the CEOs of Tomorrow: America’s College Students Infographic for a visual summary.
Does your business need help planning social media strategy to reach a youth driven market? Call us and let us advise you.
I find it so amusing that so many of us, myself included, pour our coffee and pull up Facebook for the news rather than open the Washington Post. I am 31 years old and have never subscribed to a newspaper. Business minds that don’t grasp this will never find success in today’s marketplace.
EL, you are right. I’m a former newspaper-holding-morning-coffee-drinker, and now, I pull up a chair, fire up my computer or mobile phone with my coffee in one fist and computer in my lap. Then I surf, scan, read and scold all those electrons forming the words in front of my face.