I enjoy contributing articles to marketing and PR blogs. As a contributor to About.com’s Food and Beverage Channel, I’ve authored a blog series to assist food entrepreneurs learn how to capture their brand essence and DNA in a story and then utilize that story to develop their product’s brand.
Learn from creative entrepreneurs
This three part series focuses on some wonderful and creative food and beverage products including:
- Victoria’s Kitchen Almond Water
- Beer Tubes table beverage dispensing system
- “The Calling” – A new meritage wine
- Jack Rudy Cocktail Co.
Each of the company’s founders shares how they developed their story, and how they used it to develop all aspects of their brand, from packaging to labeling, to marketing materials.
You’re sure to be inspired by how these creative entrepreneurs developed compelling brands all based on a story.