Will you be my Friend?
Lately I’ve been “Friended” by “People” who aren’t people at all, but enterprises or organizations. Profile or Page? It may seem confusing, but it’s not really difficult. People have friends. Businesses and organizations are “liked”.
So, here’s a note: if you are a non-profit organization, business, service, consultant or professional and you have a Profile on Facebook rather than a page, you need to change it. Create a Page for your business, and invite your “Friends” to “Like” you. Did you know, Facebook defines Profiles as a place for people? Businesses, either for-profit or not-for-profit have Pages.
According to Facebook
“Profiles represent individuals and must be held under an individual name…In addition, Pages are managed by admins who have personal Facebook profiles. Pages are not separate Facebook accounts and do not have separate login information from your profile. They are merely different entities on our site, similar to how Groups and Events function. Once you have set up a Page within your profile, you may add other admins to help you manage this Page. People who choose to connect to your Page won’t be able to see that you are the Page admin or have any access to your personal account.”
“Pages are for organizations, businesses, celebrities, and bands to broadcast great information in an official, public manner to people who choose to connect with them. Similar to profiles, Pages can be enhanced with applications that help the entity communicate and engage with their audiences, and capture new audiences virally through friend recommendations, News Feed stories, Facebook events, and beyond.”
Getting Started with Your Facebook Page
Do you want to set up a Facebook Page? It’s really simple. If you already have a Profile for yourself, go to Facebook Pages and select the appropriate category; either a Community Page or a Business Page. If you don’t have a Profile and don’t intend to have one, then you need to create a Business Page.
If you need assistance, Facebook’s Help section For Pages is pretty easy to use. Go ahead and begin using Facebook to gain “Likes” and create a conversation about what your customers need and want and how your services or products may help them.