Does content creation drive SEO?
We recommend and use strategic content creation to gain strong search engine results for organic search. Recently marketing officers were asked which tactic they found most successful for SEO (search engine optimization.)
It’s not a surprise that 50% of those responding found that content creation was very effective for driving search engine results.
In their article, Marketing Sherpa noted:
Unique and well-written content gives search engine spiders something to index, and supports the search engine’s goal of providing the most relevant results in response to a query.
Relevance, in the eyes of the searcher, is content that deals with the questions they ask – and even other questions before they ask them. For these reasons and more, good content is the backbone of any website.
Read the entire article from Marketing Sherpa.