Peter Shankman has a good idea. He started a group on Facebook “If I can help a reporter out” that out grew Facebook and has gone to the internet. It’s a simple idea really, publicists are frequently charged by our clients to gain them press. We in turn create story ideas which we pitch to reporters. Reporters are charged by their editors to write stories. Stories are better with first hand accounts and supportive information. But how is a reporter in Rochester to get to Ray in Reno? It used to be through large syndicated services. But social networking has triumphed and now we have Peter Shankman who is connecting the dots.
Shankman begins his thrice daily e-mails with humor or insight into his schedule. Then gets down to the business of relaying queries from reporters. I’ve already found a couple that I’ve forwarded to colleagues who can reply to the queries.
So, I’m inviting all the rest of you to join the group. I know, that if I can help a reporter out I will!