-
Read Recent Articles -
Portfolio
Category Archives: Public Relations
Spring and PR
Public relations tactics inspired by Mother Nature Planning your public relations messages and marketing content for the next quarter needs to happen now, in the depths of winter. Mother Nature is not waiting until the last moment to grow the flower … Continue reading
Wrap It Up—Developing a Complete Story Idea to Gain Publicity, Earned Media or Placement
Give a story idea to a journalist Did you ever think of giving the perfect gift to the media–a completely developed story idea? No, then put that on your list of To-Dos in the New Year. During the holiday season people … Continue reading
Customer Service: Lead or Follow?
We have long advocated outstanding customer service as the leading marketing tactic for businesses. New research from PitneyBowes published in their white paper, “The customer dance: when to lead, when to follow; Investigating the level of engagement customers want with … Continue reading
Newsjacking: Getting Your Share of the News
Newsjacking David Meerman Scott (yes, I adore him and recommend his books and marketing plan template to our workshop attendees) has posted a new online book on the subject of newsjacking; using current trending memes and ideas to grab your … Continue reading
Posted in Public Relations, Uncategorized
2 Comments
Press releases for modern times
Press releases no longer are just pieces of paper mailed to editors. Getting a share of earned media is more challenging today than ever. New strategies for gaining earned media are required. Why? Because there are fewer column inches which can be … Continue reading
Posted in Public Relations
Tagged Public Relations, small business marketing, Social Media
Leave a comment
