Category Archives: Marketing

Contains posts about marketing. Whether strategy, branding or implementation.

Almost 50% of Americans Have a Smartphone

Posted on February 22, 2012 by cheryl

Smartphone ownership is on the rise and is closely linked with age and income according to Nielsen as reported by MarketingCharts. Referring to the chart above, one can see that those with incomes over $100k per year are most likely … Continue reading →

Posted in Marketing | Tagged , | Leave a comment

Email Marketing Best Practices

Posted on February 13, 2012 by cheryl

If you’re like most everyone I know in business, you feel inundated by e-mail. Why? Because on average most of us spend two and a half hours every day responding to more than 147 e-mail messages. Following up on our … Continue reading →

Posted in Marketing | Tagged | Leave a comment

Email Marketing for Businesses

Posted on February 9, 2012 by cheryl

Email marketing produces results As a small to medium business (SMB) you may be missing out on one of the most robust ways to stay in touch with your past and future clients. If you’re not integrating email sign-up in … Continue reading →

Posted in Marketing | Tagged | Leave a comment

Consumers trust strangers over advertisements

Posted on January 12, 2012 by cheryl

90% of people believe brand recommendations from friends In the past four years, we’ve seen the trend grow. Which trend is that? Why, the one in which consumers rely on social media, website reviews and friends’ referrals via social media … Continue reading →

Posted in Marketing | Tagged | Leave a comment

Marketing Trends for 2012

Posted on December 29, 2011 by cheryl

Content marketing, blogs, and social media Content marketing is the stand-out marketing trend for 2012. In fact more marketing officers at leading B2B companies say it will be where they spend their dollars in 2012. As a small, entrepreneur owned … Continue reading →

Posted in Marketing | Tagged , , | Leave a comment