Kolter Homes Selects Charleston PR & Design

The Ponds Farmhouse is the heart of the community

Charleston PR & Design, LLC welcomes Kolter Homes as a new client. CPR&D is providing public relations consultation to increase awareness of the advantages of life in The Ponds.

Kolter Homes, a privately owned firm based in Florida, purchased The Ponds from Greenwood Development in 2014. The Ponds is a distinctive Lowcountry community near Summerville, S.C.

Located some 22 miles outside of historic Charleston, South Carolina, lies The Ponds. This charming Southern community allows you to enjoy the simple pleasures of life without giving up modern day conveniences. Eventually encompassing 1,950 new and stately single-family homes, townhomes, and custom-built homes, its distinctive Lowcountry architecture features Southern vernacular detailing and welcoming outdoor porches. With moss-draped specimen live oaks, tree-lined streets, a waterfront amphitheater, a 1,100 acre conservancy area, and extensive paths and sidewalks, the serene landscape provides unlimited opportunities for recreation and bringing neighbors together.

Kolter is noted for their superior home plans and their active adult communities located in Florida, Georgia and in Myrtle Beach. Kolter’s Cresswind active adult community is now selling at The Ponds.

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Charleston Real Estate Brokerage Firm DHM Debuts New Website

Congratulations to luxury Charleston Real Estate Brokerage, Disher, Hamrick & Myers on the launch of their new website. The site is a hybrid, combining the power of WordPress custom data types and real estate IDX listings from IDX Broker.

Of special note is the web app which provides speedy mobile home searches, and location specific listings.

Charleston PR and Design worked with the DHM marketing team to develop a site that is mobile compatible and provides customized marketing for each of the firm’s listings.

For a full overview of project specifications and details, visit our portfolio.

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When to Send a Media Alert Rather Than a Press Release

Media alerts work best for urgent, breaking news or events with a visual component

Over the last several years I’ve written a number of times about press releases. We’ve discussed online newsrooms, and how to develop and pitch story ideas and how press releases support your pitches. But I don’t think I’ve written about the press releases’ brother, the media alert which is sometimes called a media advisory.

What and when to send a media alert

A media alert is best used to call attention to an event that has components suitable for visual media coverage. That means television, digital media like blogs and more traditional print media such as newspapers and magazines.

Media alerts can be created from some of the content used in your press release but their format is quite different. They are not press releases. They are more direct and to the point. A media alert is precise and describes for the editor what visually interesting events will happen and why the outlet might want to assign a videographer, news reporter or photographer cover it. Of special interest to media is a chronology of events taking place so they may cover the visually compelling parts of the event. Frequently television news media don’t have time to hang out for an hour, but want to capture video of the visually rich bits. So help them out by providing a schedule that allows them to dispatch a videographer to capture what they want.

The advisory also contains a list of entities participating in the photo op and the organizer’s contact information so the reporter may call to get credentials organized or get more information. It’s also helpful to include a map, directions or link to a map to help media find the event location easily.

Who should get a media advisory?

Media alerts are generally sent to television news and assignment editors or reporters covering specific beats.

You can view a great example of an online media advisory from NASA. You’ll notice how NASA is making great use of the web as a hub for their advisory. This way they can tweet, post and share the content without having to send the alert as an attachment or inline content. Media interested can use the information and access it from any location or with any device.

Click through to view an example from 2013 which we created for our client. [PDF] We invited the media to a behind the scenes rehearsal event. During the event, media were able to observe an opera rehearsal and meet performers. This event resulted in great coverage because of the event’s unique nature. Generally visual media don’t get invited “backstage.”

The other time you may want to send a media alert out is if you have a “presser” or a press conference. Generally these types of events are highly news-worthy and timely. Below you can view an image of a media advisory sent to media in advance of a press conference held years ago. You’ll note that the lead-in explains the reasons for the event and who will be there.

Media Advisory Example News Story

Information to include in your advisory

Always to be sure to explain the Ws: Who, What, When, Where, Why. And describe the event so the news editor understands why your event is worthy of coverage.

Do you have questions about when to use media alerts and advisories? Just ask below in the comments and I’ll be glad to answer.

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Video Story Captures Firm’s Maker DNA

When your firm has a legacy that extends for more than 100 years, crafting a video story could be daunting.

Florence, South Carolina firm Driwood Ornamental Wood Moulding creates moulding, millwork and trim for clients all over the world. As part of a new website project for them, Charleston PR scripted and produced an evocative video capturing the maker history which is central to the firm’s DNA.

Charleston PR collaborated with videographer and editor Meredith Browne of See It All Media and Richard Lubash of 2K-Plus.

The video’s script was written by Charleston PR’s Cheryl Smithem who produced and art directed as well.

Enjoy the video story

Understanding your brand is what we do

Want to tell your firm’s story in video? Contact us to get started. Our team of professional storytellers can craft your story capturing your essential brand values and heritage.

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What I Like About the Super Bowl Is…

Our poll has ended. Thank you for visiting.

Our results indicated a 67% of our respondents like the commercials and 33% prefer the game.

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