Cheryl van Landingham Smithem is the Connection Maven. Over the course of her 33 year career as an executive in Charleston, she has directed the marketing, public relations and communications of businesses and non-profit organizations.
Cheryl is an experienced, senior consultant for many firms who find themselves in a crisis. She has consulted with medical firms in crisis as well as educational institutions undergoing child sex abuse charges. She has guided communications strategy in legal situations where class discrimination was the topic and has helped conduct crisis audits.
Her responsibilities for Charleston PR & Design include creative direction, public relations planning, crisis communications consultation, social media messaging development and planning, SEO strategy for client websites, and marketing strategy development.
Cheryl is a community leader, serving on the advisory boards of WordCamp Charleston (coming in May 2014) and Carolina Studios. In addition, she serves as a member of the Strategic Posse for Parliament, a creative industries economic development taskforce under the aegis of the Charleston Regional Development Alliance and New Carolina.
Cheryl is an instigator. In 2009 she initiated discussions that led to the development of Charleston’s Restaurant Week and South Carolina’s Restaurant Week.
Cheryl is currently a contributor to About.com’s Food and Beverage channel where her articles focus on marketing for new food and beverage consumer package goods. Her posts on marketing, website development, strategic planning, public relations, and social media can be read on The Connection Maven Writes.
As a speaker, Cheryl is frequently invited to share knowledge with others and has made presentations to the Charleston WordPress Users Group, The Center for Women, The American Business Women’s Association Jessamine Chapter, The National Association of Women Business Owners (Columbia and Charleston), Summerville Chamber of Commerce, Charleston’s BarCamp Un-conference to name a few.
As a naturally curious person, Cheryl remembers while riding in a wagon being pulled by other kindergartners, she wondered what dragging her knuckles along the ground would feel like… a mistake she won’t make again. However, her curiosity remains the driving force of her work as she devises strategy to set the client’s business apart in all aspects of their marketing communications.