Just a few weeks ago, we shared the news of Andi Mill’s search for a ride share to enable her to return to college in order to gain her degree in professional writing.

Today her story is written up in The Anderson Independent. Journalist Charmaine Smith-Miles captured Andi’s spirit and her pluck.

Once again, I am struck by the ability we have as public relations professionals to do good. Many perceive us as flacks shilling for celebrity clients. However, the vast majority of us work daily to bring interesting news to light. We frequently share our abilities with non-profit organizations whose missions we align with.

At the close of this year and the opening of the next, as marketing and public relations pros, we need to remember the power we have to make change, embrace it and work to make our world a better place.

We’re doing our part, how about you? Share your pro bono efforts with us.