Changing content does drive better positioning in search engines
Today I came across this article on how and why changing content on a website can help benefit you in search engine positioning. The chart above is from the article and demonstrates how dramatic a result one can have with fresh content.
The evidence of how important it is to keep new, fresh content on your site is clear. Google tells us that they prefer fresh information over stale sites and now we have the proof. What constitutes fresh information may be confusing to you, but it can be new blog posts, news releases, or announcements to suggest a few.
So, like bread, websites can go stale in very short order. Keep yours updated and fresh for better marketing results.
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[...] also recommend that you update your website very regularly. I tell my clients that they must regularly update contents to achieve better results in Google [...]