Twitter an effective tool to build & shape brands
Twitter is hard for many to grasp. The idea of sharing online what are seemingly inane comments about your life and work mixed-in with thoughts about your business or products seems like a waste of time. But remember the old adage? “People buy from people?” Well, that’s true here.
Used well, Twitter humanizes people in corporations and behind brands. Just ask the folks @Zappos shoes.
Twitter is a very effective tool to shape brand perceptions. There are a crop of articles and examples of how Twitter is helping PR pros and companies.
MediaBistro which is a great resource for publicists and writers posted an interview with Robert Quigley, Austin American-Statesman Internet Editor that includes how he has used Twitter to increase audience and develop new audiences for that publication.
AdAge has a great article from @TomMartin regarding how he demonstrated the ability of Twitter to reshape perceptions of Mardi Gras in New Orleans. His research before and after his Tweets regarding the festival demonstrated attudinal change.
Closer to home @webprgirl
Lyn Mettler is using Twitter to promote a virtual Myrtle Beach Blast. Not only will she reshape awareness for the participating hotels, she will plant the idea of Myrtle Beach in the minds of people at the right booking time in the year. It will be interesting to compare and track bookings at each hotel before and after the event.
Tweet on! I’m @Cheryl_Smithem on Twitter and I look forward to learning about your business and how you use Twitter. Share your experience. Write up how your company is using Twitter and I’ll post with your byline.
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I did a post on this too recently (http://www.ccfblog.org/). Several Coastal Community Foundation staff find it to be an easy way to connect with new people.
@TinaArnoldi