“The number of US women over age 55 using Facebook grew by 175.3% since September 2008, making mature females one of the fastest growing demographic groups on the social network, according to usage statistics released by independent blog Inside Facebook.”
It’s interesting to note that teens, formerly the largest component on facebook are now the smallest component.

How does one use facebook as a marketing tool? Many small business owners are successfully creating fan pages and friends groups and posting exclusive offers for members of the group. Facebook is one way to market socially at very low cost. Some have created applications to drive interactivity with items linked to their products or services. Creating applications has a higher cost than the old fashioned friend / fan page.

Best facebook marketing tips:

1. Post exclusive events to your fan page
2. Make sure your friends invite their friends to your group
3. Post a flickr stream to your facebook page and be sure photos from your recent events are there for tagging
4. Interact with the memeber of your fan group, noting their changes and updates and commenting on them to create a tighter sense of community.

When it comes to reaching women, it’s time to face facts; it’s facebook!