For those who have resisted creating your own content through blogging, white papers, podcasts, and video content, HubSpot makes great points about why we should.

The HubSpot presentation’s opening thoughts echo Seth Godin’s Permission Marketing treatise. The New Rules of PR and Marketing (David Meerman Scott) and core principles of old school PR (be the authority) join in current time to give us what we have now, the conversation age. If you have not read either of these books, I highly recommend them.

Enjoy these great slides. Good solid information that is right on point.

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