Over the last few years, I’ve had clients respond with strong a “no” when we’ve suggested that they have a blog. Most have concerns that they won’t be able to keep up the posts and most don’t want the exposure to negative comments that they believe the company will receive. Others worry about the expense of delegating someone to respond. With good management, authenticity and transparency in posts and responses to comments, many of these objections can be overcome.

The positive points of having a blog for your business are capably enumerated in this post from Conversation Agent. Especially insightful are these points:

Blogs allow you to:

• provide topical and relevant information and resources regularly, to become an appointment
• receive feedback from your readers and engage them in discussions that are relevant to them
• distribute your content more widely thanks to Google and the larger business community online

Valeria Maltoni’s helpful suggestions of how to organize one’s thoughts and ideas work.

As she notes, printed and mailed newsletters have their place as do e-newsletters, but a blog allows for two way conversation. As we’ve noted in previous posts (Ask your users what they think), we want to listen and engage more than talk to.

Blogging is a rewarding way to engage your customers and provides immediate and updated news to them.

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