Everyone would love to find the next big viral event to promote their business or service. Several that are going on now on the internet are interesting, successful and some just qualify as cute.

The video above goes into the cute category, but I sent it to six friends and one can’t help but wonder how many they will send their own version of this to. Classic viral.

The other that is having major impact today is the global effort to promote Help a Reporter Out, a free service started by Peter Shankman to connect journalists and sources. The service has taken off with marketing staffers, journalists from diverse media, pr pros, and small business owners who want to do a better job of getting PR. Shankman asked everyone to set their status on their social networking sites to,

“Get Sourced. Get Quoted. Get Famous: www.helpareporter.com – Putting Journalists and Sources together, one quote at a time.”

and it’s working. As of 10:30 a.m. today, Summize for Twitter had 9 pages of tweets of those who’d tweeted with that message.

Social networking is not new. It’s been going on forever, some in the past called it, “gabbing over the fence,” “the water cooler” or “gossip.” I call it good sense.